Hale Country Club - Social Media

I was tasked with concepting new routes for communicating Hale's classes with their audience through social media.

Below are some excerpts from a presentation I gave to client, showcasing multiple potential Instagram story executions to communicate key club messages and offers at Hale Country Club. Such as Storytelling, Polls, Profiling & Sales/Events messaging.

I also created some interactive templates in Adobe XD, using Instagram's UI, that the client could use during the meeting. Allowing them to swipe and reveal slides at their own pace, and experience the designs as a real end user would. Which made the meeting a lot more fun and engaging, bringing some interaction to the concept stage of this brief.